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How Spanx Became A Billion-Dollar Business Without Advertising

By A Mystery Man Writer
Last updated 22 Sept 2024
How Spanx Became A Billion-Dollar Business Without Advertising
Sara Blakely and Spanx CEO Laurie Ann Goldman on how they turned Spanx from a one-product wonder sold out of a Decatur, Ga. apartment into a $1 billion household name with zero advertising spend.
How Spanx Became A Billion-Dollar Business Without Advertising
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