Behave Bras

APPEARING ON SHARK TANK ON MARCH 11TH!!!! We are a bra startup focused on bringing innovation and technology to a highly under-served population: women with DD-I cup sizes and band sizes 30-40. This market segment represents both the average bra size in the US, and also over 50 million consumers! Considering that 80% of women are in the wrong sized bra, we realized that the problem cannot be that women's bodies are weird-it's the bra! At Behave Bras, we've spent over 2 years doing market research, designing and testing our flagship product: The Wireless Lounge Bra. It solves the top complaints women in our consumer profiles have: comfort, fashion, and lift. Working against the laws of physics, we are able to lift without the damaging effects of underwires and created lace that is durable AND beautiful.

Behave-ing Sustainably – Behave Bras

Our Story – Behave Bras

15 best plus-size bras and how to shop for them - TODAY

Behave Bras from Shark Tank

LIMITED EDITION. Vixen lace with Retro print Stayz. Once it's gone, it's gone!, NEW PADDED STRAPS! A high-quality wire-free bra made exclusively for

Wireless Lounge Bra in Vixen LIMITED EDITION

Wireless Lounge Bra in Phantom – Behave Bras

Behave Bras Review: Innovative Sports Bras Offering Comfort and

Behave Bras - Our founder, Athena created Behave based upon her experience and designed our bra for Curvy Inbetweeners: women who feel invisible because their size just doesn't exist. Until now! Read

Behave Bras

MassChallenge on Instagram: MC Boston #alum, @behavebras, launched their game-changing line of bras and underwear for the curvy in-between consumer! MC is so proud to have been part of this startup journey.

Properly Disinfecting E-commerce Packages – Behave Bras