Brand Architecture and Brand Strategy, by Thi Tran

“Brand Architecture” is the way a company organizes, manages, and markets their brands. It must align with and support business goals and strategies. (Michael P, Dan M, Michael M.) “Brand Strategy”…

Bornhoft Tran Creative

Developning the international brand architecture post-M&A : a normative framework and case study of the Telenor Group

NTNU Open: Brand architecture strategy, does it matter in business-to- business contexts? A study of the Norwegian office coffee industry.

Brand Cards - OCIO

marketing theory-5 Brand marketing strategy, Brand management, Brand marketing

Brand Strategy - Lisa Merriam

The complete guide to brand architecture

Brand architecture

PDF) Analysis of brand building and development process of HanoiTourist in Vietnam

What Is Brand Architecture? (Best Strategies And Top Examples)

HIEN DANG on LinkedIn: #lifeatshopee #marketingsolutions #shopee #agencypartnership #ecommerce

Linh Tran - Procter & Gamble