What is Brand: How do you know if your brand is creating an emotional connection? - Mercury Creative Group

A brand is not your logo, it’s not your storefront, it’s not your website. It’s the sum of all elements. Your brand is how a customer feels after they have interacted with any of your marketing and sales touches. It’s your history and your value in the minds of your clients, members, community, and prospective buyers.

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Mercury Creative Group, Marketing Agency

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Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human

Emotional Branding: The New Paradigm for Connecting Brands to People