Full article: Engaging allies for better or worse: investigating the relationship between multiple-brand alliances and persuasion knowledge

Regression Analysis in Study 1 Attitude toward CrM Promotion

0 - The Black Vault

Research: Men Are Worse Allies Than They Think

PDF) Cause-brand alliances: Does the cause help the brand or does

On the Brink of a Bloody Racial War - Creativity Alliance

Branded Content: A Bridge Building Gen Z's Consumer–Brand

PDF) Multiple Brand Alliances: A Portfolio Diversification Perspective

Anastasia Laskovaia - Associate Professor - Graduate School of

Survey XII: What Is the Future of Ethical AI Design?

Engaging allies for better or worse: investigating the