Just take the pouch out': How Step One tweaked its underwear for women - Inside Retail Asia

Women already made up 40 per cent of men's underwear brand Step One's customer base. But designing a product for them proved trickier than expected.

Step One, Women's Underwear

Women's SmoothFit Full Brief - Blue Lagoon

Women's SmoothFit Full Brief - Blue Lagoon

Ally Underwear - Eco Jersey - Matcha Moss – Kinflyte

Women's Body Shorts

How Mormon Women Are Having Frank Talks About Sacred Underclothes - The New York Times

Womans Cycle - Lemon8 Search

Women's Body Shorts

Patta Underwear Women Brief (Black)