Lingerie brand embrace diversity in campaign fronted by transgender model

Fashion retailer Bonds has launched its latest intimates collection with an ad that “strives to challenge conventions of beauty in all forms.” The campaign is fronted by Bosnian-Australian transgender model Andreja Pejic. Set to launch across Australia, the campaign promoting the ‘Intimately’ collection aims to challenge perceptions of beauty. Andreja Pejic’s (middle of photo below) became […]

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