Lululemon Founder Named the Company Because It Was 'Funny to Watch' Japanese People Try to Say It

Lululemon’s original founder, Chip Wilson, stepped down in December 2013 following some questionable statements, but now the Vancouver-based athletic apparel company is back in the spotlight. Earlier this week, Lululemon came under scrutiny when one of its senior global art directors posted a design of a long-sleeve T-shirt targeting the Chinese community on his personal Instagram account. The art director, Trevor Fleming, has since been fired from his position. This wouldn’t be the first problematic issue to come out of the company, however. In 2005, Wilson told Canada’s National Post Business Magazine that the inability of Japanese people to pronounce L’s served as another marketing tool for the company in the country.

Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.

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