SKIMs Brand Deconstruction – Kauerbach

KATHRYN AUERBACH USC Annenberg Student Journalist MAY 17TH, 2022 "Having the freedom to experiment and try new things is what makes fashion so much fun," Kim Kardashian West said in an interview about creating her shapewear company, Skims (Trudeau, 2020). Her creative intentions went too far when the company's original name, Kimono, was canceled for…

Kim Kardashian's Skims Manufacturer Exposed On TikTok

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SKIMS Solutions For Every Body

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Skims Latest news, analysis and jobs

How Skims disrupted the Fashion Industry and what you can learn

Kim Kardashian's Skims Manufacturer Exposed On TikTok

SKIMS Solutions For Every Body

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What Is SKIMS? Inside Kim Kardashian's Billion-Dollar Business

Kim Kardashian's surprising move into private equity aims to

SKIMS Solutions For Every Body

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SKIMS Solutions For Every Body