Stanley 1913: Brand Positioning Case Study

Invented by William Stanley on September 2, 1913 — the all-steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles.

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How smart marketing, scarce supply and unique colours made the

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Stanley Case Study: How the Quencher H2.0 Tumbler Went Viral

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