The Elusive Green Consumer
By A Mystery Man Writer
Last updated 22 Sept 2024
Companies that introduce sustainable offerings face a frustrating paradox: Most consumers report positive attitudes toward eco-friendly products and services, but they often seem unwilling to follow through with their wallets. The authors have been studying how to encourage sustainable consumption for several years, performing their own experiments and reviewing research in marketing, economics, and psychology. The good news is that academics have learned much about how to align consumers’ behaviors with their stated preferences. Synthesizing these insights, the authors identify five approaches for companies to consider: use social influence, shape good habits, leverage the domino effect, talk to the heart or the brain, and favor experiences over ownership.
PDF) Review of literature on green consumer behaviour over 25
The Elusive Green Consumer
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Top 7 sustainability initiatives for Retail and Consumer Goods
HBR: The elusive green consumer - New York Business Journal
News Bits: Greener (Brown) Toilet Paper and the Elusive Green
Durham Environmental and Sustainability Association on LinkedIn
How to turn green consumer intentions into sustainable actions - NIQ
Sustainability, Free Full-Text
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