J.C. Penney (JCP) Shrinks Top Name Brands As Own Labels Take Center Stage

JCPenney - Cups that runneth over? Straps that won't stay put

Dominique Tessa Range T-Shirt Underwire Full Coverage Bra-7400

JCPenney on X: Join us in the fight! For every Ambrielle bra bought this month, $1 goes to BCRF up to $100k / X

Cosabella Amore for JCP - The Budget Babe

Pin by Devern on Bra Bra, Sports bra, Jcp

Top Picks from the SI x JCP Collection - Swimsuit

JCP Boutique Halter Bandeaukini Swimsuit Top Plus Size 3X NEW Blue Silver

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Vanity Fair Lingerie - Heat is no match for our Cooling Touch bra, thanks to its light, breathable fabric. Even better: it now comes in this punchy Pink Taffy color.

JC Penny Bra - NWT - Scuba Blue - 40DNew with Tags - Depop