Kim Kardashian West’s ‘Kimono’ line – Cultural appropriation or outrage marketing?

The severe backlash under the hashtag #KimOhNo has aggregated several angry tweets, mostly from Japanese users on Twitter, trolling Kim for her misuse of the word and of cultural appropriation.

KimOhNo: Kim Kardashian West renames Kimono brand amid outcry

Kim Kardashian's ill-fitting trademark sparks 'KimOhNo' backlash

KimOhNo: Kim Kardashian West renames Kimono brand amid outcry

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Kim Kardashian West accused of cultural appropriation

Kim Kardashian West drops Kimono brand name

Kim Kardashian renames shapewear line after cultural appropriation

Kim Kardashian West Announces Kimono Name Change

Kim Kardashian's ill-fitting trademark sparks 'KimOhNo' backlash

Kim Kardashian Will Rename Kimono Line Following Cultural Appropriation Backlash

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KimOhNo: Kim Kardashian West renames Kimono brand amid outcry