The Rise of ROXY: Boardshorts, Women's Surf Culture, and the '90s – Surf the Greats
By A Mystery Man Writer
Last updated 22 Sept 2024
If there was ever a time to launch a surf brand for women, the ‘90s would be a sure bet. The sister brand of Quiksilver, ROXY made its debut in the summer of 1990 as a women’s swimwear line and grew from there, becoming one of the defining brands of the decade as women’s surfing reached new heights.
The Rise of ROXY: Boardshorts, Women's Surf Culture, and the '90s
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