How one brand grew revenue and reduced churn through scaled customer personalisation

By A Mystery Man Writer
Last updated 23 Sept 2024
How one brand grew revenue and reduced churn through scaled customer  personalisation
Retailers are becoming more skilled at making individual customers feel heard and valued. This is a necessity given the fact that 66% of respondents to a McKinsey survey stated that they expect email marketing messages to be tailored to their needs.
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