Global Interest in Women's Sports is on the Rise - Nielsen Sports

From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

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The World is Paying Close Attention To Women's Sports, and Brand Sponsors Should Be Too

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