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If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch

By A Mystery Man Writer
Last updated 23 Sept 2024
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Many businesses get these two terms mixed up, which is one of the main reasons marketing clashes with finance on failing to define Return-on-Marketing-Investment (ROMI) clearly. But let
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
People don't buy brands. They join them.
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Must you increase volume to be heard by your customers?
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
You can hold a rock concert, and that's okay. You can hold a ballet, and that's okay. But don't hold a rock concert and advertise it as a ballet
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Skip this Ad
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Do you want to buy this versus do you want to take this home with you?
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
You can hold a rock concert, and that's okay. You can hold a ballet, and that's
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Must you increase volume to be heard by your customers?
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Is internet speed the best ISP differentiator today?
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Do you want to buy this versus do you want to take this home with you?
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Why Doesn't Cold Calling Work Anymore?
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Hot chocolate in a wine glass
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
People don't buy brands. They join them.
If brand marketing is a tortoise, direct marketing is a cheetah. Here's the catch
Do you want to buy this versus do you want to take this home with you?
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