How Fear of God became a rare US luxury brand success story

America hasn’t produced many luxury companies lately but Lorenzo’s approach – building the main brand and a streetwear label Essentials side-by-side, and ignoring much of the accepted playbook – is bringing big results
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Fear of God is something of an exception as the only American luxury brand to successfully go global in recent years.

The Evolution of Fear of God: From Streetwear to High Fashion

Fear Of God Essentials Marketing Strategy

How Jerry Lorenzo's Fear of God Is Reinventing Luxury American Fashion

Fear of God could grow to $1bn. For Jerry Lorenzo, that's not the

Fear of God: How Jerry Lorenzo Transformed the World Of Streetwear

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Fear of God Could Grow To $1BN. For Jerry Lorenzo, That's Not the Goal

How Jerry Lorenzo's Fear of God Is Reinventing Luxury American

Fear Of God Essentials Marketing Strategy

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Fear of God CALIFORNIA Essentials 46

How Fear of God became a rare US luxury brand success story

The Evolution of Fear of God: From Streetwear to High Fashion

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Fear of God CALIFORNIA Essentials 46