How Mountain Dew used a 'fan engagement team' to create a Mountain Dew body wash - Digiday

Mountain Dew is using a fan engagement team to help find new ways to respond to consumers. The company is also working to be more flexible with its marketing budget.

How they Dew it

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Dew Tour Experience zone puts fans in the middle of the action in

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How Mountain Dew used a 'fan engagement team' to create a Mountain

Mountain Dew — Stephen White