What is the difference between buoyancy aids and life jackets

Quite often in the shop someone will ask for a buoyancy aid. No problem, we have lots to choose from. However, once we show the customer what a buoyancy looks like, they say something along the line of

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Yueta Life Vest for Adult, Paddle Sports Life Jacket with Adjustable Safety Strap, Premium Buoyancy Aid Unisex Men Women Swim Float Vest for Boating

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