Luxury brands need to broaden from selling unattainable products to luxury moments

We're producing more millionaires than ever but the millennial generation is more cash-strapped than ever, Nick Stickland, creative director of ODD, asks what this is doing to change the face of luxury brands.. From Campaign US

Why Luxury Brands Price Their Products Incorrectly

Trisha Wong (@TrishaWong1) / X

JTAER, Free Full-Text

Luxury Preowned Watches, Your Time Has Come

Luxury Brand Narrative. Are luxury brands under more pressure…, by Jessica K. Quillin

Cultivating Desire: Strategies in Luxury Brand Marketing

Trisha Wong (@TrishaWong1) / X

10 Luxury Brand Marketing Strategies That Deliver Results

A 'millennial tsunami' is sweeping over global luxury

What does it take to establish a luxury brand? - Quora

Cultivating Desire: Strategies in Luxury Brand Marketing

Erin Leigh Jeffries (@enn_leigh) / X